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The Sales Funnel For Effective Online Marketing

Apr 26

The sales funnel has been an integral part of conventional marketing and business for ages not known. Recently however, it appears that funnels are being talked about everywhere on the internet.

Truth is, people are eager to know more about this strategy for marketing and how they can apply it in their marketing efforts on the internet. Read on to find out more about the sales funnel and how it can be used to efficient Internet marketing.


The Sales Funnel: What exactly is it?

A marketing funnel is not an actual funnel. The term, "funnel", is used to visualize and explain the entire sales process. Since it has a broad opening for customers who are "Unqualified prospects" at the top and an even smaller opening to convert sales in the middle,, the term funnel is an accurate comparison.


https://www.youtube.com/watch?v=jWjOkoo3ZT0

The top of the funnel or entry point to the funnel are those who we may consider as "unqualified prospects" These are people who could need your products or services, but you have not yet contacted them. By the end of this funnel, several offers and sales actions later, you've gotten folks who've obtained the product or service you offer and have made purchases as well.

Another reason why a lead-generation funnel concept is efficient is that it lets you track potential prospects at different stages in the expanded sales process. By using the sales funnel to determine the number of qualified prospects at each step, you will be able to predict how many potential customers will become actual customers.

It is possible to make use of a sales funnel to determine the areas and ways in which your sales process is succeeding or failing, and whether you're not attracting enough potential customers. This data can help you decide where your goal is and the best way you can keep sales at the right level. It is used to monitor and manage the sales process of clients.

The Sales Funnel Top Front - End

The uppermost part of your sales funnel is going to be the most active part of your process and requires the most consistent testing. There are virtually endless front-end strategies limited only by your creativity and resources.

The front-end objective is to attract new clients and then convert them into buyers.

The prospective client becomes "qualified" when they sign up or sign up for something you provide. This is the moment when the prospective customer or "Unqualified Lead" is qualified. It's because they took an action that indicates that they might be interested in buying your products or services.

To make your front-end effective it is essential to direct targeted traffic to your blog, website, squeeze page, or blog. The most efficient methods and resources to accomplish this include article marketing, PPC adverts, social media (Google+, Twitter, Facebook, YouTube) banners, blogging, forum posting as well as content marketing.

There are many methods to "qualify" an "unqualified potential customer. One of the more effective is the use of an online squeeze page, that allows you to offer something of value pertinent to your service or product which people can receive for free or drastically reduced price in exchange for their email address and name. The items offered range from video and newsletters to e-mail courses, eBooks as well as related reports.

The front end of your sales funnel is where potential customers are attracted to you. What about the back-end of your sales funnel?

 

The Bottom or Back-End of the Funnel

The bottom or back end of the sales funnel is where the major profit and sales are made. It typically contains your highest priced products. These would all be related to the same niche however in a different format such as video, audio or live interaction.

The primary difference between the front-end and back-end is the kind of client, and also the price of the service or product being offered.

It's true that only a tiny percentage, perhaps 1-2% of the people who enter your front-end, will be able to make it into your back-end. This is fine, as this small group will be investing much more in the long run.

It's clear that while front-end services or products can be priced under $100, back end products and services are typically priced in the 100s to 1000s. This make the back-end or bottom of the sales funnel the main source of income for your Internet business, it's also the most predictable and solid part of the sales funnel.

As I said earlier, the sales funnel is as flexible as your creativity and resources permit.

The link below will provide more information on my approach to content marketing. https://sites.google.com/view/about-mintbird-reviews/home

For more information, check out this channel for more digital and marketing info.

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